Talk about timing! Our scheduled billboard installation coincided with Day 2 of the Pineapple Express Atmospheric River event in SoCal! But guess what? Our friends at Lamar didn't let a little rain dampen their spirits!
Despite the gloomy forecast, they seized a break in the weather to put up our first billboard along eastbound Interstate 10, just before you hit fabulous Palm Springs, and just in time to advertise our Breeze Blocks to visitors to Modernism Week, including the Modernism Show at the Convention Center, where we will exhibit!
The Coachella Valley is our most concentrated market, with Tesselle Breeze Block installations around practically every corner - plus, this sun-soaked region boasts a plethora of vintage breeze block installations that inspire countless visitors.
We're hoping this old-school advertising method helps spread the word far and wide about our products, and we will replace these photos with sunny day versions when we get the chance.
Calling all Creatives in the house! What's your take on our billboard? What would you change next time? We debated whether to include tesselle.com, and the 20-somethings in the office voted yes. Thoughts?